It’s been a while since I’ve covered a charity event, the last time being the Square Peg fashion show a couple of years ago.   I like shooting at them, especially when they involve fashion, so I was very excited to be selected from a casting by Ruby from Genesis Hair Company to work at their event in St Ives, Cambridgeshire.   They were supporting MAGPAS Air Ambulance, a charity I already donate to.

MAGPAS (Mid Anglia General Practitioner Accident Service) provide an emergency service around the east of England and they are based at RAF Wyton in Cambridgeshire.   I drive past that airfield, where I served for 18 months in the 1990s whilst in the RAF, nearly every day.   Fast response vehicles are frequently doing blue light jobs, and the air ambulance is often flying.   They are a busy bunch of people who are funded the donations, not by the Government.

The event was popular and a good sized audience were treated to a fashion show put together by the staff at Genesis Hair Company.   Before the show started a member of MAGPAS explained to everyone there exactly what their role was and how important fund raising was to them.   One of their most popular ways of raising funds was their weekly lottery.      If you live around the east of England I’d urge you to take a look, after all you’ll never know when you might seed the services of MAGPAS.

My brief was to capture some editorial, hair and beauty and runway shots from the event.   The gallery shows a small selection of the events of the evening and shows stylists from Genesis Hair Company in St Ives in action, working on models who gave up their own time to support the event, as well as some head and shoulders portraits and the runway segment.   The show was very well run and displayed the creations of the hair stylists perfectly in some clothes lent by Town Row, Newlook, Cream Rose (Prom) and Shades of White (Bridal).

GALLERY – 59 Images